FABIENNE CHAPOT
FASHION LABEL
ROLE: GRAPHIC DESIGN INTERN
Fabienne Chapot is an Amsterdam-based fashion label, named after the founder and CEO. The label dares women to dress in a way that’s more outspoken, through a strong use of colour, print and imaginative details. Boldly feminine - and always highly wearable. The recognizable label that sells clothes, shoes, bags and accessories, gives you an instant upbeat feeling. Currently the label is sold at more than 500 stores, including high-end global department stores and independents.
MY ROLE WAS TO SUPPORT THE GRAPHIC DESIGNER FOR CREATING DIGITAL CONCEPTS & SOLUTIONS FOR THE MARKETING & E-COMMERCE DEPARTMENT. I WAS designing web-based campaigns and projects and working together with the Webshop & Content Coordinators for website and landing page designs.
I was creating online ads, newsletters, banners, social media content, collection books, viewbooks and in-store designs such as hangtags, signs, sales concepts, packaging and windows.
Poster design for the Fabienne Chapot showroom, in collaboration with the print designers, highlighting the AW21 season campaign concept.
Beer design in collaboration with De 7 Deugden brewery for Fabienne chapot VIP event.
short animation clip Introducing LENZING™ ECOVERO™ fabric, used in some of THE BRAND'S garments.
