PROTEST SPORTSWEAR
BLACK FRIDAY '24 CAMPAIGN
ROLE: art direction, Graphic design
Tools: adobe illustrator, adobe photoshop, figma
Campaign manifesto: A world stripped to black & white — where only the product dares to stand out. Dynamic action shots and bold packshots capture the energy. Snow spray. Rain. Smoke. Movement and atmosphere intensify every frame. Visual noise fades — only the essentials remain. Text is minimal, sharp, and purposeful — in white, red, or Protest blue. Every scene is a statement. Every product, the hero.
This is not just Black Friday.
This is a visual rebellion.
This is a visual rebellion.
