BYBROWN TAILORING
Sustainable rainwear label
ROLE: Web designer
BYBROWN Tailoring defines the meaning of premium rainwear, made with technical design in mind.
The Amsterdam-based label, founded by British designer Melanie Brown, combines craftsmanship with contemporary, raw elegance.
The Amsterdam-based label, founded by British designer Melanie Brown, combines craftsmanship with contemporary, raw elegance.
In 2019, BYBROWN made a bold statement with a new logo - unexpected and a little controversial. Therefore, the brand needed a fresh and bold website that complements its spirit.
The main requirements were that the website has a punk element that reflects the British upbringing and heritage of the designer and to keep the clean design that matches the clean touch of premium luxury that the brand has.
The website uses Shopify 2.0 as a framework but in order to create a more easily accessible, intuitive & fluid experience, I installed Bootstrap framework & jQuery through CDN (Content Delivery Network).
All product pages are customized. An accordion feature is used so you can easily toggle between hiding & showing the Description, Sizing & other product information.
The content pages are custom created through HTML, CSS & JavaScript code. fading overlay effects and pop-ups on scroll were added as features, all gathered to charm the user.
a simplified mobile-responsive design that keeps the elegance of the website.
